On-line Marketing
Website Analysis
It is very important when companies launch or have a web site to know the behavior of their website visitors.
For example, why visitors visit their site or don't, how many are they, what are the sections that they frequently visit,
from where, for how long, etc. All these important market information will help companies to improve the online presence of
their website and enable to increase the return on their investment in website operations and marketing.However, these tools
provide only quantitative measurements of Web site users' behavior; these need to be interpreted by experts who understand
what modifications they indicate.
In I.C.H.S. our analysts will help you determine the appropriate data points to measure and to define your Web Key
Performance Indicators (KPI). We offer qualitative market data analysis of your website.
Through our quantitative and qualitative analysis we aim at helping you to identify which sources drive revenue
and specific outcomes as well as maximising revenue and site performance by better understanding visitor behaviour.
With our services you have the opportunity to qualitatively analyse your website visitors. We use tools to collect
any information available to your website, specific to your application. This way we help you identify the best
channels for attracting visitors to your website, while maintaining the highest return for your investment
