Results-oriented approach
Once campaign objectives have been set, a strategy is developed to ensure you obtain real results. Whether you want to build brand awareness or equity, drive visitors to your site, or attract potential customers, an approach specific to your e-business environment will be designed.
Decide banner submission guidelines
When the strategy is formed we move on to the next step which is deciding the submission guidelines such as: maximum file size (in K); allowable file formats (GIF, animated GIF, HTML form banners, javascript, Flash, Shockwave, applets, etc.); design restrictions; banner dimensions (in pixels); deadlines for submission; how many banners you may submit at one time for rotation; how often banners are rotated; where will your banner be featured - on what page and where on the page
Creative design to be better, not different
When we design a banner we always have in mind that the emphasis is not on being different; it is on delivering the right message.
Pre-campaign testing required
In that stage test what works and what doesn't work before your campaign begins.
Rigorous performance analysis
We track results and analyze trends in real-time to optimize your ad banner campaign's results as the campaign is executed. We secure that the site that features your banner should already have site statistics software to allow us to test your banner's effectiveness