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CD-DVD Business Cards

The Tool

The technological developments especially in media communication in any shape and form have given the power to the customer for direct and completed information. The informed customer becomes more demanding because he has the ability to compare, more selective because he can decide immediately and effectively which services to choose that give value to his money. These developments create intense competition between companies and questions unanswered such as:

In order to avoid such unpleasant developments I.C.H.S gives you the potential, with the CD/DVD business card, to use a high technology innovative marketing tool to promote your corporate identity, your services and your products by innovating against your competitors, stirring the interest of the customer and increasing your professional prospects "conquering" him for the future. CD/DVD Business Cards is the evolution of the "traditional" business card.Is the most effective marketing tool ever created.

CD/DVD Business Card reduces your costs and provides your company with a targeted, high impact marketing.Just using I.C.H.S.-CD/DVD Business cards to bring your world to life for any prospect client and unblock your business potential. Whatever is your budget, be sure that the CD/DVD business card will surprise you.

The acceptance

Its effeciency showed in different research studies. For example, in a study ofWharton School of Business at the University of Pennsylvania showed that the response rate from CD/DVD business cards presentations can be up to 600% higher than printed brochures. These studies found that:

a. 90% of all presentations sent are watched

b. 85% are watched the day they are received

c. 89% pass along to family and friends

Also,in another research study held from AdWeeek,BrandWeek (Issue3/2000) showed that CD/DVD business card is more effecient than any other marketing communication tool (Tv spot, Radio spot, Video and News ad) in relation to the following indicators such as high perceived value, high response rate, high conversion rate, interactivity, navigable by consumer, cost effective, high ROI, consumer access and effective response tracking.